The City of Krakow has launched an information and social campaign aimed at supporting the local tourism market. BE TOURIST IN YOUR OWN CITY – EXPLORE KRAKOW is a social campaign addressed to all the inhabitants of Krakow, whose main goal is to support local businesses.
The campaign is divided into three areas, which are linked by the slogan BE A TOURIST IN YOUR OWN CITY. The first area called OPEN EVENTS invites all residents of Krakow to rediscover the city. Theme walks in the area of literature, music, film, crafts, handicrafts, places of remembrance, and Krakow's history are led by professional guides, enthusiasts, artists, activists and writers.
The second area of the BE A TOURIST IN YOUR OWN CITY campaign involves all kinds of WORKSHOPS. There are several hundred companies, institutions, people who run interesting, substantive and diverse workshops in Krakow.
The third area of the campaign are activities based on SHARING VIDEO MATERIALS AND VIDEOS from workshops, walks and open events on their social media with hashtags #badzturystawswoimmiescie and #zwiedzajkrakow.
Many cultural institutions, including museums, has joined the campaign with their own events and exhibitions.